Nearly 3 in 4 Millennials believe “our generation is starting a movement to change old, outdated systems.”
Millennials will take it upon themselves to create the next “version” of America.
Millennials understand the value of creativity and innovation. They are starting to inject this creative currency into what some people are calling the Cause Economy.
We already know Millennials are essentially a communal generation, and that they move together through social media to leverage change on small and even large scales (think of the social media dimension to the Occupy movement).
Lifestyle interaction is about using the whole box of Crayons.
Lifestyle is how culture is expressed and communicated. Growing up with the Internet has exposed Millennials to an entire Global Community and increased their awareness of news and world events.
To millennials, lifestyle reflects culture, it inspires ideas and builds global community.
– Lewis Communications – 2009
A full 70% of Millennials in the study agreed “Creativity will save us!”
When asked “what word best defines the DNA of your generation?” the number one response was “Creative” and number two “Self-expressive.”
So, what does that mean for your business? Engage Millennials, allow them to co-create with your business and stand for more than your bottom line.
Whether you are a start-up or a 100-year old company, find a way for this cohort to truly participate and if possible, allow it to be cause-worthy.
With the power of lifestyle marketing and brand culture as a resonator we match the aspirations of our audience with a deeply meaningful experiences.
Visualize, Imagine, Inspire
The most successful businesses understand that your vision is the driving force behind every decisions your company makes. the strategic communication of this shared inspiration deeply connects you with your audience.
Real innovation occurs when your ideas, direction, and purpose work in synergistic balance.
Generate, Direct, Innovate
Creativity is the new currency of the 21st century. Mobilization of all your creative brand capitial in a collaborative effort with your partners and community will ensure you stay ahead of the curve. Providing them with experiences that are culturally relevant through innovative products and services that will enhance their lifestyle.
Broadcast, Engage, Interact
In the digital age, attention is scarce. The path to success demands winning the hearts and minds of your audience. Communication of your story, effectively resonating with your customer, engaging interaction,integrating your brand into their lives is paramount for a purposeful dialogue.
All the experience of an award-winning communications and brand building can help you define your company and its values and structure it for maximum resonance within our community.
In a global market, the potential to connect with new markets is only limited by your approach.
We bring you into our experience and community by storytelling that empowers our culture’s brand lifestyle.
Live Entertainment Interface
Live events provide you with a direct connection to our market and our community while celebrating and positioning your brand.
Social Media Interface
The integration of technology and media has created a need for social interaction which we can bring to your brand and products.
Your community revolves around your brand and brings it solidarity, strength, and life!
Orbit is the process that makes your brand vision sustainable through generations of people, taking on a life of its own. It lasts from one generation of leadership to the next becoming inherent to your organizations culture.
Lifestyle marketing matches the aspirations of the market with product. It reflects the current and future trends of the world market and in many ways is instrumental in influencing one’s life to be better. Lifestyle marketing inspires ideas and builds a global community,
– John Lewis, CEO, Lewis Communications –
A market interactive strategy engages the market and makes them want to belong. Its fun, entertaining, it meets a want or need and more importantly, it inspires them to act. This call to action should allow the brand to build brand recognition, brand awareness and brand loyalty from the market of which it is trying to communicate. Ultimately, great market interaction strategies maintains current customers and builds new customers which, will positively impact a company’s bottom-line.
– John Lewis, CEO, Lewis Communications –
Market Interactive Strategies